Ad campaign promoting COVID-19 vaccination begins in the Mid-Hudson Valley
On April 10, the Institute launched a campaign promoting COVID-19 vaccination in the Mid-Hudson Valley. Working with nonprofit media agency F.Y.Eye, we secured 15 billboards (8 in English and 7 in Spanish) and 5 placements on Ulster County Area Transit buses. Funding for this campaign came from HRSA’s Expanding COVID-19 Vaccination program.
The CDC recommends that everyone ages 6 years and older receive an updated (bivalent) mRNA COVID-19 vaccine, regardless of whether they previously completed their primary vaccine series. For anyone younger than 6 years, multiple doses continue to be recommended and will vary by age, vaccine status, and which vaccines were previously received. Ask your provider for details.
The Institute offers the bivalent COVID-19 vaccine at many of our locations. Vaccines are also available at locations throughout New York State—visit vaccines.gov for more information.
Check out some photos of our campaign: