We All Want Healthy Children: New Campaign to Protect NYC Children from Unhealthy Food & Beverage Marketing
The health of our country and our city is threatened by obesity. The obesity epidemic has many causes, but one contributor is the marketing of unhealthy foods and beverages to our youth. The food and beverage industry spends nearly two billion dollars annually marketing to youth. Most of the food and beverages marketed to youth is unhealthy. Marketing is effective, directly influencing children’s and adolescents’ preferences and choices. To combat the advertising efforts of the food and beverage industry, we are partnering with the NYC Department of Health and Mental Hygiene District Public Health Offices to ask for your collaboration in limiting marketing of unhealthy products to our youth, including: share information on marketing to youth with colleagues and community members; adopt the New York City Food Standards for meetings and events, and for food and beverage vending machines; and negotiate the terms, if accepting sponsorships, donations, in-kind support or awards from the food and beverage industry, so as not to promote any unhealthy foods or drinks. To learn more about this campaign and receive resources, please send an email to firstname.lastname@example.org or click here for more information. If you would like to get more involved in a campaign to limit unhealthy marketing to youth, please contact Kelly Moltzen at email@example.com or 212-633-0800 x 1328.